Last night the Swedish superstar DJ/Producer and SHM member Axel “Axwell” Hedfors, announced his entrance into a totally new market, namely the market of sex toys! The whole thing came as a surprise after the superstar got some new experience down in miami and the winter music conference:

"After meeting a few new people, most of them women, I thought that this my next step! Sex toys is the way to go, and I feel that there are lots of lonely women out there not getting the pleasure they deserve. Even though I know my music contributes a lot to many young girls ways to feel pleasure, I wanted to take the whole thing to another level."

Axwell states that his new sex toys will have a new type of vibration unit that is programmed to have similar vibration patterns to the basslines in his songs, all of course in a tempo of 128 bpm.

The new range of products will shortly be available at the Axtone webshop: www.axtone.com/ with a price ranging from 55 to 85 euros.